3 Reasons Organic SEO in San Diego is Better Than PPC
If you’re a small business owner in San Diego, then you’ve probably heard other business owners talk about the value quality organic SEO in San Diego can have for a business. When a website has quality organic SEO rankings, this means the website shows up high in the search results when users type in high traffic search phrases such as “organic SEO San Diego.” There are a number of reasons why organic SEO is a great marketing tool for small businesses in San Diego. Here are just a few of the reasons why we think organic SEO in San Diego is a better and more cost effective option than PPC advertising.
#1. People trust organic SEO results more than PPC ads
According to imforza.com, “70% - 80% of users ignore the paid ads, focusing on the organic results.” If you’re running PPC ads, this means only 20% - 30% of the people searching for your targeted keywords are actually going to pay attention to the ad copy you’re running on Google or Bing.
#2. Organic SEO is usually less expensive than PPC these days
With Pay Per Click (PPC) ads, Google and Bing charges advertisers evolving rates (dependent upon demand) every time someone clicks on the advertisers PPC ad. It’s easy to see why this advertising model can quickly become expensive since the advertiser not only has to pay for the ad space, but also will likely have to pay a PPC company a monthly management fee in order to manage the PPC ad campaign effectively. On the other hand organic SEO is free if you have the time and skill required to rank your website in the organic search results. Even if you hire a San Diego SEO expert to manage your organic SEO efforts, it will still likely be less expensive than hiring a PPC company to manage your PPC campaign since you only have to pay for the organic SEO company’s labor instead of having to pay for both the PPC company’s labor and the actual cost of the PPC ads.
#3. Even if you stop paying a SEO company to manage your organic SEO, your website will still have some level of trailing SEO rankings
If you stop paying Google or Bing for PPC ads your website will stop receiving traffic since the PPC ads you were paying for will no longer be visible to users after you stop paying for them. Overtime a websites organic SEO rankings will fall if you’re not consistently maintaining the organic SEO content on your website. However if your website has quality organic SEO rankings it should still appear in the search results for some period of time even if you don’t update the content on your website for some time. The length of time that your website will continue to rank in the SERP’s can vary for each industry and can hinge on many different factors such as increased search competition, changes to Google’s search engine algorithm or a drop in search traffic for your websites targeted keywords.
Organic SEO San Diego
Managing your organic SEO in San Diego by yourself can be tough if you’re a small business owner due to the fact that achieving quality SEO rankings often requires a fair amount of time and SEO skills. If you’re looking to market your business online and generate new customers for your business then organic SEO in San Diego is a great way to go. At Marcher Internet Marketing we’re experts at Search Engine Optimization in San Diego. Our main priority is building our clients local SEO in San Diego at an affordable price. If you would like to learn more about how Marcher Internet Marketing can help your business succeed with organic SEO call (760) 331-3629 today! Sources: imforza.com, 2017, https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/