Organic SEO vs. Pay Per Click

If you’re a small business owner, you’ve probably heard people talk about the value of having quality organic SEO in San Diego. If a website has quality SEO rankings, this means the website shows up high in the search results when users type in popular keywords. Organic search is usually an excellent way to boost sales over a long time frame, where as San Diego PPC is usually great for creating short-term sales fairly quickly. Here are just a few of the things we think are important to consider when assessing which marketing strategy to focus on.

Organic SEO in San Diego is great for long-term ROI’s

Organic SEO in San Diego usually takes time. If you’re website is new or hasn’t had any SEO work, it can take anywhere from 3 months to 6 months or even a year before you see results depending on how competitive your industry is. If you’ve been maintaining your websites SEO, the time frame to see results can be as short as a few weeks or months. That being said, people often place a lot of trust in organic search results. As a result, the conversion rates from organic traffic can be higher than other traffic sources. If you have the time to wait for long-term results, then organic search is the best way to go.

San Diego PPC usually delivers quick results

If you’re looking to find new customers in a short time frame, San Diego PPC is the way to go. This model involves advertisers writing ads and setting bids on the amount they’re willing to pay every time someone click on their ad. If you have a decent budget to spend on ads, PPC deliver quality ROI’s when managed correctly. The nice thing about paid ads is that your website will get traffic immediately after your ads are live (as long as everything has been set up properly).

Organic SEO, Pay Per Click or Both?

Trying to decide which marketing channel to focus on can be tough if you’re new to SEO. If you have the budget to run both an organic campaign and a pay per click campaign congruently, that’s always the best way to go. That way you’ll be able to get both short-term and long-term traffic. If you only want to run an organic campaign, then we recommend having other types of offline marketing channels as well. That way you’ll be able to still generate business while your organic SEO is being worked on in the beginning. If you’re looking for quicker results, then we recommend going with a paid ads campaign since you’ll get traffic quickly. If you’re looking to hire a company to manage your Internet Marketing, Marcher Internet Marketing can help. Over the years, we’ve helped numerous businesses improve website traffic and find new customers. Contact us today to learn more!

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